Video campaign produced for Puma Korea, in collaboration with Korean football magazine, MUD, and Korean football goods store, CAPO Football, featuring Daejon Hanacitizen's Jungtaek Lee.

The campaign revolves around the theme of the underdog in football. Jungtaek Lee has been the underdog since the start, yet he has scaled up the ranks, from his hometown school in Jeju Island to the big stage in K-League 1 with Daejon Hanacitizen. In this video, Jungtaek returns to his hometown to meet with aspiring young players and reflect on his journey.

Directed, DoP, and edited by Diogo Castro.

Executive Producer: 안현태 (Harry Ahn).