This campaign was developed by Prism Visual Arts for Gangnam-gu's Social Economy Support Center, where the main character, 강사경 (Kang Sa Keong), is there to support people in need, no matter what circumstance.

The campaign has been used on social media, as well as displayed on Gangnam's outdoor pedestrian billboards, as well as in COEX's billboard.

Produced by Prism Visual Arts

Directed by 김광섭 Kim Kwang Seob

Lighting Director / Gaffer: Diogo Castro

Audio Recordist: 정다운 Jung Daun

Editors: 김광섭 Kim Kwang Seob, 임영준 Lim Yungjun

CAST: Main Character 김동환 Kim Dong Hwan, Mother 최영희 Choi Young Hee, Son 곽윤 Kwak Yoon, Father 정재환 Jeong Jae Hwan