Mizuno "Alpha" football boots launch event video shot and edited by Diogo Castro.

Mizuno created a pop-up event to celebrate the launch of their newest football boot, the "Alpha". Famous for their Japanese craftsmanship in making reliable and innovative heritage boots, the "Alpha" boot is Mizuno's push for modern design and technology.

The event showcased the intricacy and the amount of research and new technology Mizuno has put into the "Alpha" boot. The event had multi-level rooms, showcasing the new boots, as well as featuring their biggest brand ambassador, Sergio Ramos.

Event Production: Lamp on a Stand

Directed, shot, and edited by Diogo Castro