“Say No To Pineapple” is a commercial directed and edited by Diogo Castro, for Seoul-based clothing company, Pepperoni Seoul.

The campaign was created to advertise Pepperoni Seoul’s new jersey, inspired by Newcastle United’s famous late 90’s jersey design, alongside their message against pineapple on pizza, a very infamous discussion amongst pizza lovers around the world.

The story of the commercial was based on an internet meme of two Italian men forcing another Italian man to eat a pineapple pizza, which can be seen as a form of torture for some.

The campaign has been featured in SOCCERBIBLE & RAPGOL Magazine.

Directed, DoP, and edited by Diogo Castro.

Camera Assistant: Jin Yong Cho

Executive Producer: Harry Ahn

Photographer: Kwonwook Choi

Design: Hong Kim

CAST: Pineapple Victim: Jin Yong Cho; Villians: Pacbow & Sando Kim